How many stores will open in Ukraine?
The Polish discount retailer Pepco plans to enter the Ukrainian market this year. Despite the war, the chain is preparing to open its first stores selling clothing and household goods at affordable prices.
This was reported by RBC-Ukraine, citing the Polish publication RAU.
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The search for locations for Pepco in Ukraine is being handled by the consulting company Retail&Development Advisor as the official exclusive representative of the chain.
What kind of chain is this
Pepco is a European discount store from Poland. It sells clothing for the whole family, household goods, and toys—all at low prices.
The chain currently operates in 18 countries and has over 4,000 stores. It is visited by more than 41 million customers each month.
Opening date in Ukraine
By the end of 2026, Pepco plans to open between 5 and 10 stores in Ukraine.
The technical department of the chain is already negotiating with contractors for the arrangement of specific premises. The locations are not yet disclosed.
The area of one store ranges from 350 to 700 square meters. Pepco typically places its outlets in small and medium-sized cities so that customers can shop close to home.
There has been no official comment from Pepco itself yet—RAU is awaiting a detailed response regarding plans in Ukraine.
Meanwhile, as RBC-Ukraine reported, this year the sports brand Reebok is exiting the Ukrainian market—the last two stores in Kyiv will close in spring 2026.
The key reason is the unprofitability of the business: the Turkish operator FLO Retailing, which managed the chain, has reported losses for several consecutive years.
Recall that a Deloitte Ukraine study estimated that in 2025, Ukrainians spent only 5% of their monthly budget on clothing and footwear—half of what they would like.
More than 80% of all expenses went to basic needs: food, utilities, and healthcare.
Source: rbc.ua
